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The Cool Grandpa Podcast

Mar 29, 2024

Simon Gidney from A Mind To Care joins us to discuss his organization and the tools he is developing to help caregivers and those needing memory and behavior care. Simon discusses how, with over 40 million unpaid caregivers in the United States, many of these caregivers need tools to help engage and, for lack of a better word, manage the loved ones in their care.

We discuss Simon's background as a corporate lawyer specializing in corporate restructuring and what caused him to pivot into helping caregivers and people suffering from memory and dementia issues. On one of Simon's business trips, he met a man who was heading home to help take care of his father, who had early-onset Parkinson's.

Simon and I talk about how he took over this early startup business, retooled through the COVID pandemic, and relaunched A Mind To Care. Simon and his team have developed several products that we discussed that caregivers can use not only for people with dementia and other cognitive issues but also for anyone who could respond and engage with these tools. The leading product that A Mind To Care sells is a memory or activity board that can be easily carried and set up and comes with magnetic dry-erase sheets.

We also discuss the importance of helping and recognizing caregivers, many of whom are unpaid. Many of these caregivers are family members, friends, or perhaps members of a church congregation that supports the person in need. To help support the caregivers and keep track of how they and the people they care for are doing, Simon has created the great book Caring for the Caregiver. Simon's book is "a 52-week check-in caregiver journal for self-reflection, cultivating gratitude, nurturing well-being, and mastering stress management on your compassionate caregiving journey."

You will enjoy this conversation with Simon, and if you are in a position of taking care of a loved one with memory and cognitive issues, I recommend that you check out Simon's website and see if any of the tools and other resources he has would work for you and your situation. Simon has been generous and provides three FREE copies of his book, Caring for the Caregiver, to the first three people commenting on our conversation. So, please leave us a comment here, on Facebook or LinkedIn, or even email us, and we will be happy to send you a FREE copy of his book.

Once you have listened to this conversation, please be sure to share it with three friends or family members who would enjoy learning more about Simon and his organization, A MIND To Care.


Here is the link to Simon's website, A Mind To Care:

You can connect with Simon on Facebook by using this address:

If you are on X, you can connect with Simon and his team at

A Mind To Care is also on Instagram, and you can follow them by using this address:

If you would like to email Simon and his team, I am sure his team would like to hear from you: